What are SEO, AEO, and GEO?
All three help buyers find Rinnai when they look for a stove, water heater, or cooker hood. The difference is where they search.
SEO · appear in Google results
Someone types "water heater", and Rinnai's water heater page shows up on the first page.
AEO · become the direct answer
Google's AI summary answers "water heater gas atau listrik" (gas or electric) and quotes Rinnai's guide.
GEO · get named by AI
Someone asks ChatGPT "which Japanese built-in hob brand is good?", and Rinnai is named as an option.
Recover the lost rankings first, then complete the 3H pages
What affects the number of buyers the most
Visitors from Google have dropped about 72% since January
According to Ahrefs, the Rinnai site received about 46,240 visitors a month from Google in January 2026, then 29,829 in June and about 13,149 today. The number of keywords bringing visitors fell from 2,929 to 733.
Pages that used to rank first now return 404
The article "Kenali Water Heater-mu" (Get to know your water heater) ranked first for "water heater" (28,000 a month), and the article on installing a gas regulator ranked first for "regulator gas" (27,000 a month). Both addresses, and the old product page addresses, now show "Halaman Tidak Ditemukan" (page not found).
Large 3H searches go unanswered
"Water heater" (28,000), "kompor tanam" (14,000), and "cooker hood" (9,600) add up to 51,600 searches a month. Rinnai reaches the top 10 only for cooker hood (position 4). For the other two, Google shows Tokopedia, Shopee, Modena, Ariston, and Electrolux. Rinnai's category pages are quoted in Google's AI summary but do not appear in the regular results.
Google does not read Rinnai as a Japanese brand
The home page title is "Rinnai Indonesia, Pelopor Healthy Lifestyle di Indonesia" (healthy lifestyle pioneer in Indonesia), the description starts with "Distributor resmi Rinnai Indonesia" (official distributor), and the main heading is just "Rinnai". The word "Japan" (Jepang) does not appear on the home page or on the water heater, built-in hob, cooker hood, and gas stove category pages.
The site is slow on mobile
A Google PageSpeed test on 3 November 2026 scored 47 on mobile and 66 on desktop. On mobile, the home page's main image appeared only after 25.3 seconds. Most people search for home appliances on their phones.
The most searched terms
How many times people in Indonesia search for these terms on Google each month (Ahrefs, 3 November 2026). Search terms are shown in Indonesian, as people type them.
Translations: kompor tanam = built-in hob, kompor gas = gas stove, tungku = burner, listrik = electric, pemanas air = water heater, penghisap asap dapur = kitchen exhaust. Other relevant searches: "harga water heater" (water heater price) 1,500, "merk kompor gas terbaik" (best gas stove brand) 1,500, "water heater terbaik" 400, "kompor tanam terbaik" 400, "cooker hood terbaik" 300 a month. Brand names: "modena" 7,800, "electrolux" 7,600, "kompor rinnai" 5,400, "rinnai" 3,500. Searches such as "rinnai buatan mana" (where is Rinnai made) and "rinnai dari negara mana" (which country is Rinnai from) are still small (30 to 40 a month), so the Japanese brand message works best on pages that already get many visitors.
Rinnai compared with other home appliance brands
Ahrefs estimates, 3 November 2026. Exact figures may vary, but the gaps are clear.
Source: Ahrefs, 3 November 2026. Ariston and Teka are excluded because their Indonesian pages sit under a global site, so the figures are not comparable. Marketplaces such as Tokopedia and Shopee appear in almost every product search, but they are not direct brand competitors.
3H searches are held by marketplaces, Modena, and Electrolux
Google Indonesia results according to Ahrefs, 3 November 2026. Search volumes also from Ahrefs.
| What buyers type | Searches/mo | Rinnai rank | Who ranks at the top |
|---|---|---|---|
| water heater | 28,000 | outside top 30 | Tokopedia, Modena, Ariston, Electrolux |
| regulator gas | 27,000 | not ranking | Tokopedia, Miyako, Azko, Shopee |
| kompor tanam | 14,000 | outside top 30 | Shopee, Electrolux, Tokopedia, Mitra10 |
| kompor gas | 12,000 | outside top 30 | Tokopedia, Electrolux, Shopee, Blibli |
| cooker hood | 9,600 | 4 | Modena at 2, Midea at 3 |
| kompor rinnai 2 tungku | 12,000 | 1 | Rinnai already ranks first |
| kompor rinnai | 5,400 | 1 | Rinnai already ranks first |
| kompor tanam rinnai | 2,800 | 1 | Rinnai already ranks first |
Searches that include the Rinnai name are safe. The ones to pursue are searches without a brand name, because that is where buyers who have not chosen a brand are comparing.
Eight pieces of work to recover and grow visitors
All of them can be built from product data and brand guidelines Rinnai already has.
Redirect map for old addresses
List every old address from Ahrefs data and web archives, then redirect (301) each one to the new page with the same content.
A home page that says Japanese brand
Title, description, main heading, and home page text that present Rinnai as a Japanese brand and show what it sells.
Fuller 3H category pages
Each category gets guidance on choosing, type comparisons, and common questions alongside its product list.
Product data for Google
The main heading carries the full product name (for example "Kompor Gas Rinnai RI-2RSPN 2 Tungku"), with product data Google can read and a name for every image.
Water heater guide
Replaces the old first-ranked article: how to choose, gas versus electric, capacity, and installation.
Gas regulator guide
Recovers the gas regulator installation article that used to rank first, plus how to choose a safe regulator.
Built-in hob and cooker hood guides
Cut-out sizes, installation, care, and how to choose cooker hood suction power.
Japanese technology and quality page
Strengthen the existing pages (technology, quality commitment, research) and quote their content as proof on the 3H category pages.
SEO foundations the Rinnai site still needs
We opened the home page, four category pages, three product pages, the service center page, and the page list submitted to Google, and measured speed with Google PageSpeed Insights on 3 November 2026. We only looked and did not change anything.
Old addresses are not redirected to the new pages
Critical
Slow on mobile
CriticalThe Japanese brand message is not visible to Google
HighProduct pages lack product data and image names
HighFew articles left, and the page list needs tidying
MediumQuestions people also ask Google and ChatGPT
Many people now type full questions into Google. This list comes from Google question data (Ahrefs). Similar data for ChatGPT is not publicly available, so we use Google data as the reference.
| Question (as typed in Indonesian) | Searches/mo | Answered on |
|---|---|---|
| regulator gas yang bagus (which gas regulator is good) | 6,700 | Gas regulator guide |
| merk kompor gas terbaik (best gas stove brand) | 1,500 | Gas stove page |
| apa itu water heater (what is a water heater) | 1,300 | Water heater guide |
| kenapa kompor gas tidak mau menyala (why won't my gas stove light) | 1,100 | Stove care guide |
| regulator gas yang aman (safe gas regulator) | 900 | Gas regulator guide |
| cara pasang water heater listrik (how to install an electric water heater) | 700 | Water heater installation guide |
| cara pasang kompor tanam (how to install a built-in hob) | 500 | Built-in hob page |
| cooker hood adalah (what is a cooker hood) | 450 | Cooker hood page |
| merk water heater terbaik (best water heater brand) | 400 | Water heater page |
| merk kompor tanam terbaik (best built-in hob brand) | 350 | Built-in hob page |
Helping Rinnai get found when people look for kitchen and bathroom appliances
Recover what was lost
The fastest impact, because Google already knows these pages.
- Redirect map for old addresses
- Mobile speed
- A home page that says Japanese brand
- Company data for Google
When people search for 3H products
We start with the categories with the most searches, then move to individual products.
- Water heaters: gas, electric, heat pump
- Built-in hobs and cooker hoods
- Product data and image names
When people are still researching
Home appliance buyers usually compare first. We prepare guides so they get to know Rinnai at this stage.
- Water heater and gas regulator guides
- Built-in hob and cooker hood guides
- Answers to popular questions
From search to purchase
Google rankings are only the first step. Each month we also measure how many people find Rinnai, click through to the official store, and visit a showroom.
Appear on Google
- Old addresses redirected
- Rinnai rankings for about 60 searches
- How often Rinnai appears on Google
- Mentions in AI summaries
Buyers read
- Clicks from Google to 3H pages and guides
- Which products are viewed most
Buyers take action
- Clicks to the official store
- Showroom and service center lookups
- Tracked by the page they came from
3H sales
- Matched with the sales team and official store
What the package includes
Pricing is provided in a separate document.
What Rinnai gets
- Recovery: redirect map for old addresses, mobile speed, home page title and description, company data for Google
- 3H category and product pages: full product names as main headings, product data, image names
- 4 guide articles a month (water heaters, built-in hobs, cooker hoods, gas regulators)
- Links from relevant home and kitchen media and partners (without buying links)
- Content written so Google's AI summary and ChatGPT can quote it easily, with results monitored every month
- Click tracking for the official store, showrooms, and service centers, plus a monthly report on Google rankings, visitors, and buyers who take action
If the SEO work stops, does Rinnai disappear from Google?
What stays
- All pages and articles on rinnai.co.id
- Google accounts (Search Console, Analytics) in Rinnai's name
- Google Maps reviews of the showrooms
What can slowly drop
- Google rankings, if other brands keep adding content
- Product information that is not updated
Any decline is gradual.
Compared with ads
- Ads stop showing the day the budget runs out
- Nothing remains in Google search results
SEO is an investment that compounds, and whoever gets there first is harder to move
Compounding: results keep adding up
A water heater page built this month still brings visitors next month, and the built-in hob and cooker hood pages add to it. People who type "water heater" are weighing a purchase, so every increase in visitors means more buyers reaching the official store.
Whoever is first is harder to move
Google tends to keep pages that have ranked for a long time. Modena and Electrolux are already on the first page for water heater and built-in hob. The longer Rinnai waits, the harder they are to displace.
What was once held is faster to recover
Rinnai once ranked first for "water heater" and "regulator gas", and its site is as strong as Modena's. What is needed is to recover the old addresses and complete pages for 51,600 3H searches a month. This is not easy: it takes the right pages, Google's trust, and steady work over 6 to 12 months. That is where we help.